I — The Headlines
Impressions01
181,666
Times a post of mine appeared on someone’s screen. Roughly 498 per day.
People reached02
35,267
Unique members who saw at least one post.
Engagements03
5,353
Likes, comments, reshares, clicks.
New followers04
1,157
Added this year — up from a starting base of 669.
Growth05
173%
Follower base nearly tripled in twelve months.
II — One Day in Particular
01.06.
The day it all happened at once
On the first of June, a single post broke out — 6,849 impressions in twenty-four hours.
It started with four words I blurted out. The post climbed, the comments came, the followers followed. It remains the loudest moment of the year, by some distance.
3,049
Impressions
208
Engagements
23
New followers
III — Month by Month
The shape of the year.
Impressions per month. The June peak is unmistakable; a strong final quarter closes the year on its feet.
Impressions
Engagements
IV — What Hit
Top posts by reach.
No. 01
“Oh my gosh, that’s what I blurted” — the breakout post of the year.
01 June 2025
6,849
impressions
No. 02
On casual ableism — a mid-January post that sparked a quiet conversation.
09 January 2026
4,426
impressions
No. 03
Over Action figures die écht niet zo limited waren — early April.
08 April 2025
4,303
impressions
No. 04
Changes to the M365 dev tenants — required reading for the tech crowd.
23 April 2025
4,113
impressions
No. 05
A community group post that found its people in early May.
03 May 2025
3,900
impressions
V — Who’s Listening
The audience.
Readers skew senior, tech-oriented, and Dutch. Half sit in IT Services & Consulting, half sit at Senior level.
By industry
Where they work
IT Services & IT Consulting50%
Software Development8%
Technology & Internet4%
Government Administration3%
Business Consulting2%
By seniority
Who they are
Senior50%
Entry22%
Manager6%
Owner6%
Director4%
By location
Where they read from
Amsterdam Area14%
Rotterdam & The Hague6%
Brabantine City Row5%
Utrecht Area4%
London, United Kingdom2%
By company
The workplaces
InSpark6%
Microsoft3%
NEXXT2%
Avanade< 1%
Wortell< 1%
A year of showing up.
On to the next one.
Source
LinkedIn Aggregate Analytics
31 March 2025 → 31 March 2026
Compiled April 2026, Hoorn, NL
31 March 2025 → 31 March 2026
Compiled April 2026, Hoorn, NL